About the TCS NYC Marathon Mobile App

Beyond its title sponsorship of the TCS New York City Marathon, TCS is the creator of the race’s official mobile app, available in both the Apple and Google Play stores. Now entering the fourth year of our partnership, we continue to collaborate with New York Road Runners to make the TCS New York City Marathon the most technologically advanced and socially engaged marathon experience for runners, fans and families alike. In short, an experience that will be a memory forever.

The 2017 TCS New York City Marathon race app provided even more exciting, race-specific features for runners and their support community to keep track of the event. New this year:

  • Live, on-map tracking of runners— allowed users to track an unlimited number of runners for the first time! Of the 51,000+ runners, 99% were tracked. Top-tracked runners were each tracked by 10,000+ users, allowing spectators and family to plan where to cheer or and offer encouragement to their runners during the race.
  • NYRR Race Predictor Powered by Tata Consultancy Services—used each runner’s unique running history to predict accurate finish times.
  • The Live Pro-Athlete Leaderboard –provides the list of leaders, along with their bios including stats and career highlights. Users could instantly track these runners with just one tap.
  • Cheer Cards – allows users to create digital cheer cards for friends and family that can be shared on social media. Nearly 70,000 cheer cards were created by the end of race day.
  • Post-finish tracking – showed when runners exited Central Park for easy reunification in the Family Reunion zone.
  • Real-time runner tracking for the Abbott Dash to the Finish Line 5K on Saturday, November 4, 2017.
  • E-commerce section – drove users to newbalance.com, where they could shop for official TCS New York City Marathon merchandise.

2017 TCS NYC Marathon Mobile App – Stats

googleplay app

The iOS version of the app was ranked as the ‘#1 free sports app’ and ‘#1 free app’ in the Apple Store on race day for the third consecutive year.

The TCS New York City Marathon mobile app was downloaded a record 334,000 times (most ever for the TCS NYC Marathon or any other marathon), up from 317,000 downloads in 2016.

About TCS

Tata Consultancy Services (TCS) is one of the world’s top three IT services and consulting organizations. It leverages a comprehensive portfolio of business solutions, industry expertise and the latest digital technologies on behalf of many of the world’s largest enterprises – to simplify and transform their businesses. TCS has more than 385,000 employees in 45 countries with $17.6 billion in revenue as of March 31, 2017.

In America, TCS’ customers represent a third of the Fortune 500 brands, it has been one of the two top recruiters of local IT Services talent for the past five years and is a leading proponent of STEM education through platforms such as goIT, Million Women Mentors and Ignite My Future in School. Additionally, TCS supports community wellness through its multiple marathon sponsorships (e.g., the TCS NYC Marathon and the Boston and Chicago Marathons).

To stay up-to-date on TCS news in North America, follow @TCS_NA. For TCS global news, follow @TCS_News.