Regions

Highlights:

  • 95% of companies are using digital technologies in some way to connect and track their customers, with social media and mobile apps as the most common methods
  • 70% of companies see their digital initiatives as the most important or a key factor in their success – and even more so in Asia-Pacific and Latin American companies
  • Digital investments are sizable: an average $113 million per respondent across the four regions, and more in Latin America and North America
  • Nearly 60% of companies have brought a digitally-based product or service to market, and they project generating hundreds of millions of dollars in revenue from them this year