Most Companies have brought a Digital Product or Service to Market

Some 59% of respondents said they have brought a digitally-based product or service to market as a result of their digital initiatives. (See Exhibit ll-15) Of those respondents, the average revenue per respondent from these digital offerings: $234 million (~0.9% of total revenue). (Exhibit II-16.) They project their digital offerings to generate $290 million per respondent (~1.1% of revenue) by 2017. (See Exhibit ll-17)

Exhibit ll-15: Percentage of Companies that have a Digital Offering

Exhibit ll-15 Percentage of Companies that have a Digital Offering

 

Exhibit ll-16: Projected 2014 Revenue from Digital Offerings

Exhibit ll-16 Projected 2014 Revenue from Digital Offerings

 

Exhibit II-17: Projected 2017 Revenue from Digital Offerings

Exhibit II-17 Projected 2017 Revenue from Digital Offerings

Digital Budgets by Core Technologies
The Transformers: Companies That Have Successfully Digitized their Offerings