Brazil and Mexico’s fierce pace of mobile adoption – the result of a number of factors, including the region’s youthful demographics and growing urbanization – has equipped mobile providers with the resources to invest in expanding the capacity of their networks. Clearly companies are eager to explore the outer edges of innovation when it comes to gathering consumer data as well.
By the end of 2015, 58% of Latin American companies expect to be using sensors or similar embedded or attached digital devices to collect data; overall, just 18.4% of companies from all of the regions expect to be in that position. Similarly, 49% of companies from Latin America expect to be making use of wearable devices by the end of 2015, while 35% of all companies surveyed share that goal. (See Exhibit ll-4.)
By 2020, we expect a high percentage of companies in all four regions to be using sensors, wearable devices and other digital technologies to connect to their customers. In 2013, 13 billion devices were connected to the internet across the world, according to a study conducted by technology giant Cisco. By 2020, 50 billion will be connected, the company predicts.8
Exhibit ll-4: How Latin American Companies are Making a Digital Connection