Sales and Social Media: Identifying Potential Customers and Responding to Those Who Show Interest

The two top-rated usages of social media for sales functions were responding to consumers who show interest in the firm’s marketing messages, and identifying new potential customers. On the benefits side, social media was more effective in helping sales respond to consumers with interest in marketing messages than it did in helping sales understand early consumer reactions to new products. (See Exhibit IV-3)

Exhibit IV-3: How Sales Uses and Benefits from Social Media


Exhibit 4-3: How Sales Uses and Benefits from Social Media

Mastering Digital Feedback – Findings: Business Functions
Read more topics in this section:

Home | Download ReportContact a Consultant Today

If you like this story, please share it

Leave a Reply

Your email address will not be published. Required fields are marked *