- Companies deriving the greatest value from social media (the social media “leaders”) have a much higher regard for social media’s potential.
- Leaders make better sense of the mountain of digital consumer data from social media and act on it faster.
- Leaders are much more likely to have highly cross-functional social media initiatives – one big internal “social circle,” rather than many smaller, autonomous social circles.
- Leaders structure their social media activities more effectively, combining central and functional “listening” to consumers with local action.
- Leaders have a culture of ardent listening and transparency – to consumers and with employees.