Findings by 11 Global Consumer Industries
- The media and entertainment industry has the highest percentage of companies that have been using social media the longest to engage with consumers; most insurance companies are relatively new to social media.
- Telecom, insurance, banking and retail companies are the most likely to centralize social media activities; media and entertainment is least likely to centralize them.
- Social media is more likely to be a cross-functional activity in travel, high-tech and telecom industries; these industries also have a higher percentage of companies that rate their organizational structure for social media as effective.
- Utilities, insurance and retail spend the most on social media (per company); travel and banking/financial services spend the least.