Findings by 11 Global Consumer Industries

Findings by 11 Global Consumer Industries

Highlights:

  • The media and entertainment industry has the highest percentage of companies that have been using social media the longest to engage with consumers; most insurance companies are relatively new to social media.
  • Telecom, insurance, banking and retail companies are the most likely to centralize social media activities; media and entertainment is least likely to centralize them.
  • Social media is more likely to be a cross-functional activity in travel, high-tech and telecom industries; these industries also have a higher percentage of companies that rate their organizational structure for social media as effective.
  • Utilities, insurance and retail spend the most on social media (per company); travel and banking/financial services spend the least.

 



Mastering Digital Feedback – Findings: Global Consumer Industries
Read more topics in this section:


Home | Download ReportContact a Consultant Today