Highlights:

• The media and entertainment industry has the highest percentage of companies that have been using social media the longest to engage with consumers; most insurance companies are relatively new to social media.
• Telecom, insurance, banking and retail companies are the most likely to centralize social media activities; media and entertainment is least likely to centralize them.
• Social media is more likely to be a cross-functional activity in travel, high-tech and telecom industries; these industries also have a higher percentage of companies that rate their organizational structure for social media as effective.
• Utilities, insurance and retail spend the most on social media (per company); travel and banking/financial services spend the least.

Mastering Digital Feedback – Findings: Global Consumer Industries
Read more topics in this section:

• Overview
• How Long Have Been Industries Using Social Media, and What They’re Trying to Achieve
• How Industries Organize Their Social Media Activities
• Resources That Industries Devote to Social Media (Money and People)
• Which Industries are Gaining a Positive Return on Social Media Investment?

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