Distribution Using Social Media to Find Problematic Distributors


Distribution managers are using social media to a moderate extent to find problematic distributors of their products or services and identify other logistical problems. They said the benefits of social media were moderate on these fronts.

Exhibit IV-8: How Distribution Uses and Benefits from Social Media

 

Exhibit 4-8: How Distribution Uses and Benefits from Social Media



Mastering Digital Feedback – Findings: Business Functions
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