Acknowledgements

Acknowledgements

Our thanks to TCS’ numerous subject experts on social media for their time and insights in shaping the design and analyzing the data of this study. In particular, we want to thank Ananth Krishnan, Vice President and Chief Technology Officer; Satya Ramaswamy, Vice President and Global Head of TCS’ Digital Enterprise Group; Frank Diana, Principal-Digital Enterprise Solutions; and Tonya McKinney, Principal, Digital Strategy Consulting and Solutions.

Our thanks also go to John Lenzen, TCS Global Head of Marketing, for his sponsorship and overall guidance of the study, and Serge Perignon, Director and Head – Marketing & Thought Leadership, TCS Global Consulting Practice, for his daily management and oversight. Lastly, we thank Bloom Group LLC, our research partner.



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