Regions of The World

Latin America

Latin American enterprises are investing an average $54.7 million on IoT initiatives. Almost half of companies in Latin America track customers through their mobile devices and are using IoT in their production or distribution operations.

  • Latin American enterprises are investing an average $54.7 million on IoT initiatives
  • Almost half (45%) of companies in Latin America track customers through their mobile devices and are using IoT in their production or distribution operations
  • Companies in Latin American regions are less likely to place sensors in products
  • A quarter (24%) of Latin American companies are changing their business models to increase leasing of products, i.e. a higher percentage of companies than the other three regions
  • The IoT projects at Latin American firms, on average, increased revenues by 18.3%

Looking at 2020

  • Executives predict that the biggest impact of the IoT will be greater insights for salespeople on key aspects of products (for example, product features) that customers use the most
  • Latin American executives emphasize cultural issues as key success factors for IoT initiatives. Getting managers and staff to change their thinking – how the Internet of Things affects the way they look at customers, products and customer-service processes – is the top factor