Digital permeates every facet of the organization. It has moved beyond just marketing. And it is time to move away from a transaction mode to a engagement or an experiential mode.
In this video, TCS consultants Frank Diana and Tonya McKinney talk about how it is time to think beyond digital for marketing – and how it is changing more than how we buy and consume — it’s changing the way we work, play, and live.
About the Authors