CEO & MD, Tata Consultancy Services
“Generation Direct, the first generation to innately understand the true power of social media”
I am very pleased to launch this report, which serves as the largest ever study of how Social Media is playing a transformational role in enabling Europe’s young people. It continues our mission to ensure that the voice of the youth is made available to political, business and academic leaders – and given due consideration as well as importance in their policy setting agendas.
The evolution of social media has certainly had profound consequences for individuals, organisations and governments. However, for digital natives – the generation who have grown up surrounded by the powerful forces of mobile technologies, Big Data, Cloud, Artificial intelligence and Robotics technologies – social media has not just changed their life, it has revolutionized it.