Generation Direct are successful
users of social media to improve their businesses…
“Generation Direct are at the forefront of demanding a new economy of digitally-led, socially-enabled start-ups.”
This research has shown that social media functions as an important enabler for young entrepreneurs, both as a means of engagement and also as a direct contributor to their economic success.
Connecting entrepreneurs to finance – Generation Direct has realised that social media gives them the freedom to circumvent traditional banks and receive funding straight from investors: in fact, seven in ten say they use social media to attract potential investors (70%).
EUROPEAN LEADERS THOUGHTS ON DRIVING GROWTH
Executive Director, NEST
“Social media marketing allows young entrepreneurs to reach a large audience with low advertising costs”
Dean of HEC Paris
“The world’s largest peer-to-peer lending platform would not exist without today’s social media technologies and culture”