Tag Archives: retail

Global Retailers: Not Ignoring the Digital Mobile Consumer

Global RetailersWhile the spending figures may suggest that retailers are ignoring consumers who use mobile devices to do their shopping, other data we collected from the retail survey participants suggests they are not. In fact, the average retailer is doing much to curry the favor of the digital mobile consumer (Exhibit VII-11):

 

  • Nearly two-thirds (61%) are giving digital mobile consumers current product and pricing information through their apps or mobile websites
  • About half (51%) have improved their websites to increase their probability of finishing higher in mobile web searches
  • Some 44% send text messages to shoppers who have opted in for mobile-directed offers
  • About a third (35%) have given their store salespeople mobile devices and apps to better explain products to shoppers

Exhibit VII-11: Q17p/Global Retailers: Changes They’ve Made
to Respond to the Digital Mobile Consumer

Exhibit VII-11: Q17p/Global Retailers: Changes They’ve Made to Respond to the Digital Mobile Consumer


Continue reading (6/8)

 

Findings: Global Industries
Read more topics in this section:


Home | Topics | Mobility Solutions & Services | Contact a consultant today

Global Industries: Key Findings

Key findings:

  • Industries reporting the greatest changes to date to win over the digital mobile consumer: telecommunications, retail, travel and media & entertainment
  • Airlines, telecommunications and energy companies report the highest proportion of marketing, sales, and service interactions with consumers using mobile devices (as a percent of total consumer interactions)
  • Energy, telecommunications and airlines are spending the most this year to win over the digital mobile consumer (from $27 million to $31 million per company)

Our 664 surveys from North America, Europe, Asia-Pacific and Latin America gave us a sufficient sample to explore 17 industries, from airlines to automotive manufacturing. The exhibit below shows the number of respondents.14


Exhibit VII-1: Q2/Global Industries: Number of Surveys Per Industry
(Combined Across Four Regions of World)

Exhibit VII-1: Q2/Global Industries: Number of Surveys Per Industry (Combined Across Four Regions of World)


In this section of the report, we have rolled up the data by industry from across the four regions, meaning these sector findings represent the results of industries on a global basis. We will compare these 17 global industries along a number of dimensions.

Continue reading (1/8)


14 Note: While the number of airline respondents may appear small (7), their average revenue per airline was $6.3 billion.

 

Findings: Global Industries
Read more topics in this section:


Home | Topics | Mobility Solutions & Services | Contact a consultant today