Our last point of comparison of the 17 global industries is on how important they believe it is for them to collect and analyze mobile payment data. (See Exhibit VII-14.) We asked respondents to rate the importance to their companies of collecting and analyzing the treasure trove of mobile payment data that would come to them from consumer purchases of their products and services.
While the banking sector finds it important (since as debit and credit card issuers and processors, they are in the middle of the payment transaction), so do a number of other industries, especially:
- Telecommunications services
Exhibit VII-14: Q23/Global Industries: Importance of Collecting and Analyzing Consumer
Mobile Payment Data (Scale of 1-5, 1= no importance, 5 = of highest importance)
Industries that placed the least importance on collecting, processing and analyzing mobile payments data were airlines and automotive manufacturing.
Findings: Global Industries