Spending on the Digital Mobile Consumer: Energy, Telecommunications and Airline Companies Spend the Most


Who has the bragging rights for spending the most on technologies and services to respond to the digital mobile consumer? Which industries are investing the greatest amounts? Energy, telecommunications, and airlines are at the top of the chart, spending an average $27 million to $31 million per company on consumer mobility annually. (See Exhibit VII-9.)


Exhibit VII-9: Q16/Global Industries: Average Company Spending in 2012 on
Technologies and Services to Respond to the Digital Mobile Consumer (in US $ Millions)

Exhibit VII-9: Q16/Global Industries: Average Company Spending in 2012 on Technologies and Services to Respond to the Digital Mobile Consumer (in US $ Millions)


Two industries are at the bottom of the chart: transportation services/logistics and food and beverage manufacturing. Notably, retailers’ spending is less than the cross-industry average — $13 million vs. $17 million per company.

But what about future spending? (See Exhibit VII-10.) By 2015, the industries whose projections would put them in the lead are:

  • Airlines ($37 million per company in 2015)
  • Telecommunications ($35 million)
  • Computer ($34 million)

Exhibit VII-10: Q16a/Global Industries: Average Company Spending Projected for 2015 on
Technologies and Services to Respond to the Digital Mobile Consumer (in US $ Millions)

Exhibit VII-10: Q16a/Global Industries: Average Company Spending Projected for 2015 on Technologies and Services to Respond to the Digital Mobile Consumer (in US $ Millions)


At the bottom: food and beverage ($10 million), transportation services ($11 million), and media and entertainment ($12 million).

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Findings: Global Industries
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