North American Companies Plan to Develop Mobile Apps to Run on Both Smartphones and Tablet Devices


We asked survey respondents about whether they had designed – or were planning to design over the next three years — mobile apps to run on smartphones, tablets, or both. Of course, the time it takes to develop apps exclusively for one type of device is greater than it is to develop one app that runs on all kinds of mobile devices. Their answers were revealing:

  • Nearly half (47%) say their mobile apps are designed just for smartphones or for tablets, but that it would change in the future.
  • They predict that by 2015, 61% of their mobile apps would be designed to run on both smartphones and tablets. (See Exhibit III-11.)

Exhibit III-11: Q15 and 15A/North America: Percent of
Mobile Apps Developed for Smartphones, Tablets or Both

Exhibit III-11: Q15 and 15A/North America: Percent of Mobile Apps Developed for Smartphones, Tablets or Both


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Findings: North America
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