Mobile Apps for Consumers: Media & Entertainment, Telecommunications and Computer Companies Have the Most


Digital Mobile Consumer StudyTwo industries garnered the top spots for most consumer mobile apps produced to date: media and entertainment, and telecommunications services companies. Each industry claimed to have developed more than 30 consumer apps. (See Exhibit VII-7.)

In the next tier were computer (hardware and software), energy, and consumer products companies, with from 18 to 25 consumer apps on average in each sector. In the middle of the pack were banks, government, travel and automotive.

At the bottom were airlines (perhaps they have deployed just a few but heavily used mobile apps) pharmaceuticals, and food and beverage companies.


Exhibit VII-7: Q14, 1-a1/Global Industries: Number of Mobile Apps Developed
for Consumers to Date, and Additional Apps Planned by 2015

Exhibit VII-7: Q14, 1-a1/Global Industries: Number of Mobile Apps Developed for Consumers to Date, and Additional Apps Planned by 2015


The computer industry appears to be playing catch-up over the next three years, estimating it will develop an average 41 additional consumer mobile apps per company by 2015.

In developing mobile apps to be used by their sales forces (to boost consumer sales), the industries in the forefront with the most apps to date were energy, telecommunications, utilities, computer, and automotive. (See Exhibit VII-8.) Energy and computer companies plan to create the most additional apps for their sales force over the next three years.


Exhibit VII-8: Q14, 2-a2/Global Industries: Number of Mobile Apps Developed
for Sales Force to Date, and Additional Apps Planned by 2015

Exhibit VII-8: Q14, 2-a2/Global Industries: Number of Mobile Apps Developed for Sales Force to Date, and Additional Apps Planned by 2015


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Findings: Global Industries
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