Much has been written about the consumption of media and entertainment on smartphones and tablet devices. The media and entertainment companies we polled around the world said that their largest audience is not yet a mobile one. On average, 16% of the content views were done on mobile devices vs. 54% through traditional media (over the air or cable television, radio, print newspapers, etc.) and 31% through websites.
But industry players expect the picture to change somewhat by 2015, with an average 25% of content views done through mobile devices. Traditional broadcast and print media views are seen dropping to 42% of total content views. (See Exhibits VII-12 and 13.)
Exhibit VII-12: Q17r/Global Media and Entertainment Industry:
Percent of Content Views in 2012 by Channel
Exhibit VII-13: Q17s/Global Media and Entertainment Industry:
Percentage of Content Views Expected by 2015 by Channel
Continue reading (7/8)