Latin America: Led by Retailers, Companies are Highly Responsive to the Digital Mobile Consumer – Key Findings

Key Findings:

  • Latin American retailers lead the four sectors we surveyed in this region in reshaping their businesses to win over the digital mobile consumer. They have the highest percentage of consumer purchases, marketing campaigns and service transactions through the mobile channel.
  • The retail sector is spending the most this year on “mobile-friendly” ways of doing business. But by 2015, their mobile investments will be overtaken by those of consumer product companies.
  • The two most important success factors in creating effective mobile businesses is enabling consumers to do everything they want to do with a company through their mobile device, and getting customer-facing departments to work in unison on mobile initiatives.

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Findings: Latin America
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