Global Retailers: Not Ignoring the Digital Mobile Consumer


Global RetailersWhile the spending figures may suggest that retailers are ignoring consumers who use mobile devices to do their shopping, other data we collected from the retail survey participants suggests they are not. In fact, the average retailer is doing much to curry the favor of the digital mobile consumer (Exhibit VII-11):

 

  • Nearly two-thirds (61%) are giving digital mobile consumers current product and pricing information through their apps or mobile websites
  • About half (51%) have improved their websites to increase their probability of finishing higher in mobile web searches
  • Some 44% send text messages to shoppers who have opted in for mobile-directed offers
  • About a third (35%) have given their store salespeople mobile devices and apps to better explain products to shoppers

Exhibit VII-11: Q17p/Global Retailers: Changes They’ve Made
to Respond to the Digital Mobile Consumer

Exhibit VII-11: Q17p/Global Retailers: Changes They’ve Made to Respond to the Digital Mobile Consumer


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Findings: Global Industries
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