Echoing the trend in North America, European companies too aim to design mobile apps to run both on smartphones and tablets by 2015. This year, just 39% of their apps run on both types of devices; 37% run just on smartphones and 25% are designed just for tablets.
But by 2015, a slight majority of mobile apps – 51% — will be designed to run on only smartphones or tablets. European companies plan to design an average 49% of their mobile apps to be viewed on both types of devices. (See Exhibit IV-8.)
Exhibit IV-8: Q15+15a/Europe: Percent of Mobile Apps
Developed for Smartphones, Tablets or Both
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