Europe: Annual Investments in Responding to the Mobile Consumer: Automotive and Telecommunications Lead the Pack


Three European industries reported spending far more this year on catering to the digital mobile consumer than the other industries we survey (Exhibit IV-9):

  • Automotive (US$51 million)
  • Telecommunications (US$37 million)
  • Consumer products manufacturing–food, beverages and durables (US$33 million)

The average across industries was US$20 million in spending per company in 2012. In 2015, the average increases but just barely, according to the forecasts of the companies we surveyed, to $22 million. However, some industries plan to invest more than the average then:

  • Automotive (US $52 million)
  • Telecommunications (US$46 million)
  • Consumer products manufacturing ($33 million)

Exhibit IV-9: Q16+16a/Europe: What Companies are Spending on Mobile
Digital Technologies and Service to Implement them (US $ millions)

Exhibit IV-9: Q16+16a/Europe: What Companies are Spending on Mobile Digital Technologies and Service to Implement them (US $ millions)


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