Asia-Pacific and Latin American Companies are the Most Prolific Mobile Apps Producers


In addition to getting a handle on the number of sales, marketing and service interactions (out of total interactions) with the digital mobile consumer that companies were conducting today and projecting for 2015, we wanted to know the extent to which they had developed mobile applications (or websites modified for mobile devices). We asked respondents to estimate the number of mobile apps they had created to date of three types:

  • For consumers
  • For their salespeople
  • For their customer service representatives

Once again, the regional leader here was Asia-Pacific, where companies reported having developed 23-26 apps to date of each type (for consumers, salespeople or service reps). (See Exhibit II-7.)

In comparison, North American companies reported developing about half that number of mobile apps – about 12 for each of the three customer-facing functions. European companies’ average number of apps for consumers, their sales function and their service departments was a little higher (at about 14). And Latin American companies had created a higher average number of apps to date: about 13 for consumers, 17 for their salespeople and 26 for service reps.


Exhibit II-7: Q14/Global: Number of Mobile Applications Per Company
Developed for Consumers, Salesforce and Customer Service Reps (2012)

Exhibit II-7: Q14/Global: Number of Mobile Applications Per Company Developed for Consumers, Salesforce and Customer Service Reps (2012)


What about three years from now, in 2015? The companies predicted they would develop an even greater number of mobile apps than they have today, with Asia-Pacific and Latin American companies being the most “app-happy”. (See Exhibit II-8.)


Exhibit II-8: Q14a/Global: Number of Mobile Applications Per Company Projected to be Developed by 2015 for Consumers, Sales Force and Service Reps (in addition to apps in place)

Exhibit II-8: Q14a/Global: Number of Mobile Applications Per Company Projected to be Developed by 2015 for Consumers, Sales Force and Service Reps (in addition to apps in place)


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Findings: All Regions
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