Asia-Pacific: Faster to Embrace the Digital Mobile Consumer – Key Findings

Key Findings:

  • Asia-Pacific companies say more than half of consumers’ purchases are done through mobile devices. In addition, the companies estimate they design nearly half their marketing campaigns for mobile devices and that consumers conduct nearly half their service interactions with them through such devices.
  • Among eight industry sectors, industrial manufacturers indicate making the largest degree of change (on our seven-point scale) in products and processes to attract and keep the business of the digital mobile consumer – larger than the Asia-Pacific retailers surveyed.
  • Energy / utilities, telecommunications services and industrial manufacturing companies are making the largest investments in being responsive to digital mobile consumers.

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Findings: Asia-Pacific
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