TCS Interactive invites you to a session on:
AR/VR/MR as a Branding Strategy at CES 2019
1pm - 2pm, Jan 7, 2019
Las Vegas, NV
AR/VR/MR as a Branding Strategy
The advertising industry is not as it was in its yesteryears. With the exponential boom in digital technology, customers’ demands are changing dynamically. And with Augmented reality (AR), Mixed reality (MR), Virtual Reality (VR) coming into the picture, the industry has taken on a different topography altogether.
Fabian Birgfeld will be sharing some important insights into the symbiotic relationship between AR/VR/MR and advertising, and how different industries see this as a powerful branding strategy.
About the TCS Speaker
Fabian Birgfeld is the CEO and co-founder of the digital design agency W12 Studios in London (a TCS Interactive Digital Studio). With over 20 years of experience, he has designed, developed and launched next-generation digital experiences for companies such as Bertelsmann, Intel, Citibank, and the BBC, among others, prior to founding W12.