TCS Interactive invites you to a session on Customer Experience at FINOVATE Conference
May 8th - 10th
Connect the Dots & Improve the Customer Experience: Integrated, Programmatic Marketing for Financial Services Firms
Successful banks and other financial services firms have reputations and brands that convey trust. They have built products and services that clients need, and they have deep, robust technology infrastructures for executing transactions with great efficiency. Many have embraced digital channels for reaching and engaging clients and prospects and, ultimately, for building relationships with them. But in today’s world, true success focuses on the experience—the sum total of offerings, interactions, and transactions.
Delivering a great experience is huge challenge in the fragmented digital world. An integrated, programmatic, and highly automated approach offers the best way to accomplish this goal. So: How do you do it? The short answer is by adopting a unified technology platform. A robust technology platform can unite and simplify your digital marketing activities (integration), allow you to be even more even more data-driven (programmatic), and to make it faster and easier than ever before (automated).
• Building a technology platform for digital marketing
• Unique concerns for financial services firms
• How to get started
Know More about the event.
About the Speaker
Sanju Joseph heads TCS Interactive’s financial services business in the United States. His role encompasses helping enterprises envision their future by applying design thinking to digital marketing, digital content, digital commerce and digital experience, and helping them drive that vision to execution. He has over 18 years of experience across industry sub-segments like Payments, Consumer Banking, Wealth and Asset Management, and Capital Markets. He holds a Bachelor of Technology degree in Electronics and Communication from Cochin University of Science and Technology. He also enjoys motorcycling, and is an avid badminton player.