TCS Interactive

From ideas to outcomes

Our Interactive Services provide inspiration and roadmap for brands that have transformative ideas.

When business transformation pushes you out of your comfort zone, TCS is here to lead the way. Our strategic digital and interactive advisors help companies view the possibilities and experience the outcomes, no matter how big, how unique, or how complex the vision. With a human-first approach, we apply design, engineering, business strategy, and subject matter expertise to your challenges, paving the way for your success.

We deliver results

We apply technology centric design and creative thinking processes together with humanized interactions to address challenging business problems. This, along with our Design Studios acceleration think tank, allow us to define paths to success.

  • Design


    Using creative-led approaches, such as Design Thinking, we break down problems and solve them through digital programs.

  • Content

    Through customized content and experiences designed for digital and interactive platforms, we boost engagement.

  • Technology


    With channel-agnostic digital marketing, commerce, and experience platforms, we help enterprises effectively conquer digital transformation challenges.

  • Performance


    Leveraging insights and metrics, we help companies accelerate ROI for digital and interactive programs.

Design Thinking + Technology = Superior Customer Experiences

Accustomed to seamless interactions and personalized consumer experiences on their smartphones, customers now are looking for the same in their business experiences. To meet this rising expectation, companies are redesigning the user experience (UX) by implementing smart technologies and design thinking focused on the end user to mimic human interactions.


Many companies are adopting agile business practices, automation and AI. However, those wishing to distinguish themselves need to deliver superior, personalized, multichannel customer experiences (CX). To do that, companies must master a blend of design processes with cuttingedge technological skills.

W12, A TCS Interactive Design Studio, at ConnecTechAsia 2019

Calendar IconJune 18th - 20th,19
Drop Pin Icon Marina Bay Sands & Suntec Singapore


Connecting the Future

ConnecTechAsia showcases an international selection of disruptive technology and solutions that are dedicated to Asia’s communication, enterprise and broadcast sectors. W12, A TCS Interactive Design Studio, invites you to join our managing director and co-founder, Fabian Birgfeld, as talks about creating the E-Sports Arena Experience; A New Technology Frontier.

Learn More about the event.

Session 1: Game On: How 5G will Revolutionise E-Sports

Date: Tuesday, June 18, 2019
Time: 1:30 – 2:00 pm
Location: Suntec Singapore Level 6

4G’s latency and connection issues restricted the uptake of mobile, on-the-go gaming for high fidelity AAA games. However, 5G will eliminate the current pain points of cloud gaming, creating an opportunity to reimagine the end-to-end service journey for players and viewers. The session explores how 5G will affect E-Sports enabling new interaction models, consumption formats, and content types. It will look at the opportunities for broadcasters, content producers, and service providers to get involved in the rapidly growing industry.

Session 2: E-sports Arena: Uncovering New Value – What Will Drive the Next Wave of Global Games?

Date: Wednesday, June 20, 2019
Time: 5:20 – 6:00 pm
Location: Suntec Singapore Level 3

Panelists Include:

• Fabian Birgfeld, managing director and Co-Founder, W12, a TCS Interactive Design Studio

• Vijai Karthigesu, Founder and CEO, Ubique Networks, Inc.

• Nicholas Khoo, Chairman, Singapore Cybergames and Online Gaming Association

• Debbie Lee, Founder, and CEO, TechStorm TV

Our advisory team

  • Sunil Karkera

    Sunil Karkera

    Head, TCS Interactive

  • Baskaran Natarajan

    Baskaran Natarajan

    Global Head of GTM

Our sales team

  • Nisha Yohannan

    Nisha Yohannan

    Head of Sales, North America

  • Sajan Jacob

    Sajan Jacob

    Head of Sales, UK & Europe

Continue your journey

  • Internet of Things

    Internet of Things

    Our IoT experts help in delivering exponential value through greater experiences, visibility, and automated processes, by bridging the physical and digital in a hyper-connected ecosystem.

  • Cloud Applications


    Our Data & Analytics experts help you look into the heart of your business and derive meaningful, actionable insights to execute effective, data-driven strategies. We use the latest analytics and data-driven solutions to uncover new revenue streams and business opportunities.