TCS Interactive

Reimagining digital experiences to differentiate brands and fuel growth

Digital transformation is not about becoming “more” digital. It is about enabling you to deliver differentiating experiences to customers and users. This is a strategy challenge as much as a technology one. Leveraging a design thinking approach, we help CMOs innovate, chart engaging customer journeys, and create differentiating customer experiences that deliver measurable and impactful business outcomes.

We Deliver Results

TCS Interactive is a leader in the digital customer experience space. With a human-first approach, we apply design, engineering, business strategy, and subject matter expertise to deliver award-winning iconic design and digital experiences for our customers.

  • Design


    Create iconic experiences with a team of talented multidisciplinary designers with expertise in visual, interaction, motion, sonic, and creative technology.

  • Digital Content


    Boost customer engagement with strategy and digital content. We believe that digital content is the engine that drives every digital experience.

  • Technology


    Conquer digital transformation challenges with channel-agnostic digital marketing, commerce, and experience platforms.

  • Design Thinking & Innovation


    Live, breathe, and create “signature” moments by using creative-led approaches that start with design thinking and the design funnel.

  • Digital Marketing


    Grow your pipeline by leveraging data and insight that help you quickly identify profitable opportunities and create customer value.

  • Commerce


    Enhance customer loyalty. Win new customers. Drive revenue with intelligent, connected, and consistent experiences across commerce channels.

  • Digital Accessibility


    Digital inclusivity is essential and powerful. Own every experience from beginning to end.

Design Thinking + Technology = Superior Customer Experiences

Accustomed to seamless interactions and personalized consumer experiences on their smartphones, customers now are looking for the same in their business experiences. To meet this rising expectation, companies are redesigning the user experience (UX) by implementing smart technologies and design thinking focused on the end user to mimic human interactions.

Many companies are adopting agile business practices, automation and AI. However, those wishing to distinguish themselves need to deliver superior, personalized, multichannel customer experiences (CX). To do that, companies must master a blend of design processes with cuttingedge technological skills.

Innovating Brand Experiences Through Digital Transformation

How Leading CMOs are Using Digital Technology to Personalize Communications and Boost ROI Throughout the Customer Lifecycle.

Cargotec Empowers Technicians On-the-Move

TCS executes cutting-edge mobility solution to increase responsiveness and efficiency.

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Cognitive Business Operations

Scottish Water Sails Through Brutal Winters

TCS' intelligent emergency response solution saves over £12 million in one season.

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DNB Revolutionizes Payments in Norway

TCS helps develop the most successful product, at the fastest pace ever, in the history of DNB.

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Cognitive Business Operations

Digital Reimagination Studio

Content Strategy - Cutting out the Noise from Content

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Step Inside the Studio

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The Making of TCS.com

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From Vision to Video

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What Inspires Sujesh

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What Inspires Shey Cobley

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What Inspires Kayvan

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Inspiring a generation of artists

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What Inspires Akihiko

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This is TCS Interactive

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Making of NY Marathon

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Creating Iconic Experiences

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How the Studio Does UX Design

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How TCS Runs a Design Thinking Workshop

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Insights & Ideas

How to get your studio strategy right using the 4P framework

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Winning with Design Led Experiences

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Using Deep Learning for Sentiment Analysis

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Hyper personalization for increased conversion and customer affinity

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The Ultimate to-do List for CX Success

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Design Thinking: The Proven Approach to Game-Changing Innovation

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Innovating and Designing an Engaging and Differentiating Inclusive Digital Experience

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Stop Marketing and Start Engaging

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TCS recognized as leader in NelsonHall NEAT Report on UX Consulting and UI Services

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Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

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What’s a Marketer’s Greater Challenge: Content or Data?

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Innovation by Design:
TCS Interactive Studios. Red Dot Award “Best of the Best” 2019 Winner.

TCS Interactive won the prestigious Red Dot “Best of the Best” Brands and Communications Design 2019 Award for TCS Marathon City: Sprint to Win

Our Advisory Team

Sunil Karkera

Global Head, TCS Interactive

/karkera

@gluecode

Baskaran Natarajan

Baskaran Natarajan

Global Head of GTM

/baskaran-basky-natarajan-0287625

@basky_n

Nisha Yohannan

Nisha Yohannan

Head of Sales, North America

/nishayohannan

@nishasy

Sajan Jacob

Head of Business Development and Strategy UK & EU – TCS Interactive

/sajanjacob/