TCS Interactive

From ideas to outcomes

Our Interactive Services provide inspiration and roadmap for brands that have transformative ideas.

When business transformation pushes you out of your comfort zone, TCS is here to lead the way. Our strategic digital and interactive advisors help companies view the possibilities and experience the outcomes, no matter how big, how unique, or how complex the vision. With a human-first approach, we apply design, engineering, business strategy, and subject matter expertise to your challenges, paving the way for your success.

We deliver results

We apply technology centric design and creative thinking processes together with humanized interactions to address challenging business problems. This, along with our Design Studios acceleration think tank, allow us to define paths to success.

  • Design


    Using creative-led approaches, such as Design Thinking, we break down problems and solve them through digital programs.

  • Content

    Through customized content and experiences designed for digital and interactive platforms, we boost engagement.

  • Technology


    With channel-agnostic digital marketing, commerce, and experience platforms, we help enterprises effectively conquer digital transformation challenges.

  • Performance


    Leveraging insights and metrics, we help companies accelerate ROI for digital and interactive programs.

Design Thinking + Technology = Superior Customer Experiences

Accustomed to seamless interactions and personalized consumer experiences on their smartphones, customers now are looking for the same in their business experiences. To meet this rising expectation, companies are redesigning the user experience (UX) by implementing smart technologies and design thinking focused on the end user to mimic human interactions.

Many companies are adopting agile business practices, automation and AI. However, those wishing to distinguish themselves need to deliver superior, personalized, multichannel customer experiences (CX). To do that, companies must master a blend of design processes with cuttingedge technological skills.

TCS Interactive invites you to a session on:
AR/VR/MR as a Branding Strategy at CES 2019

Calendar Icon1pm - 2pm, Jan 7, 2019
Drop Pin IconLas Vegas, NV

AR/VR/MR as a Branding Strategy

The advertising industry is not as it was in its yesteryears. With the exponential boom in digital technology, customers’ demands are changing dynamically. And with Augmented reality (AR), Mixed reality (MR), Virtual Reality (VR) coming into the picture, the industry has taken on a different topography altogether.

Fabian Birgfeld will be sharing some important insights into the symbiotic relationship between AR/VR/MR and advertising, and how different industries see this as a powerful branding strategy.

About the TCS Speaker

Fabian Birgfeld is the CEO and co-founder of the digital design agency W12 Studios in London (a TCS Interactive Digital Studio). With over 20 years of experience, he has designed, developed and launched next-generation digital experiences for companies such as Bertelsmann, Intel, Citibank, and the BBC, among others, prior to founding W12.

Our advisory team

  • Sunil Karkera

    Sunil Karkera

    Head, TCS Interactive

  • Baskaran Natarajan

    Baskaran Natarajan

    Global Head of GTM

Our sales team

  • Nisha Yohannan

    Nisha Yohannan

    Head of Sales, North America

  • Sajan Jacob

    Sajan Jacob

    Head of Sales, UK & Europe

Continue your journey

  • Internet of Things

    Internet of Things

    Our IoT experts help in delivering exponential value through greater experiences, visibility, and automated processes, by bridging the physical and digital in a hyper-connected ecosystem.

  • Cloud Applications


    Our Data & Analytics experts help you look into the heart of your business and derive meaningful, actionable insights to execute effective, data-driven strategies. We use the latest analytics and data-driven solutions to uncover new revenue streams and business opportunities.