Salesforce Dreamforce 2019

Meet with TCS during Salesforce Dreamforce 2019

Power Customer-Obsessed Business Transformation

Drop Pin IconSan Francisco, CA

With a focus on delivering extraordinary customer experience, executives in marketing, sales, and customer services are looking for ways to harness the power of Salesforce solutions and innovations to:

  • Create positive, impactful brand experiences for audiences using digital technologies, both right now and in the future
  • Deliver personalized experiences every time across digital and non-digital channels
  • Maximize the value of marketing technologies, intelligent business operations and processes, and digital data to evolve and enhance the customer experience.

Be our guest!

Join business, technology and industry experts from Tata Consultancy Services (TCS), a global Salesforce Platinum Partner at San Francisco’s W Hotel Trace Restaurant (adjacent to the Moscone Center), November 19-21, 2019, from 9 AM PST to 9 PM PST to develop your customer experience strategies and fuel innovation to win in today’s digital economy.

Executive Events and Sessions

Managing Augmented Reality Campaigns through Salesforce Marketing Cloud

  • Calendar Icon Tuesday, November 19, 2019
  • Clock Icon 7:30 AM - 9:00 AM PST

Marketing is rapidly adopting Augmented Reality (AR), but most marketing platforms are lagging. To maximize AR investments, Marketing Leaders need to manage and track AR campaigns with the same detail and diligence as other programs. Join the TCS Salesforce Innovation team, Center of Excellence and fellow Marketing execs to learn what’s different about AR marketing and how to manage, track, and report on AR programs in Salesforce Marketing Cloud. Discover AR’s marketing parameters with hands-on demos of AR campaigns.

Are you as Digital as You Think?

Leveraging Technology-Centric Marketing

  • Calendar Icon Tuesday, November 19, 2019
  • Clock Icon 12:00 PM - 12: 45 PM PST

In today’s digital economy, technology must do more than enable traditional marketing strategies – it has to create, deliver and measure customer experience. Join TCS experts and industry peers for a session on how innovative technologies such as Salesforce products and solutions can be a game-changer for the marketing function and offer CMOs the power to fulfill their digital vision and embrace a true digital path for marketing strategy and execution.

Accelerating the Mortgage Process in Salesforce Financial Services with TCS Blockchain Solutions

  • Calendar Icon Tuesday, November 19, 2019
  • Clock Icon 4:00 PM - 4:45 PM PST

Learn how the steps in the Salesforce mortgage origination process can be reduced using blockchain. We’ll break down how TCS blockchain solutions such as customer identity attestation and sharing, mortgage servicing rights transfer and title management, and loan smart contracts can be integrated into Salesforce Financial Services Cloud. Then we’ll demonstrate the “broker-eye view” of a blockchain-enhanced process from the loan application and loan documentation to underwriting and closing.

Third Wave Marketing

Highly Personalized Customer Experiences that Drive Value

  • Calendar Icon Wednesday, November 20, 2019
  • Clock Icon 12:00 PM - 12: 45 PM PST

The last two decades have witnessed the growth and evolution of digital marketing, and in the process, marketing has undergone a sea change. CMOs and CIOs are looking to forge a stronger partnership to deliver engaging, customized and highly personalized customer experiences that drive value. Join business experts, industry leaders, and peers to discuss and share innovative insights and learn from companies that are successfully driving this transformation.

Improving Call Center KPIs with Augmented Reality Integrated with Salesforce Service Cloud

  • Calendar Icon Thursday, November 21, 2019
  • Clock Icon 7:30 AM - 9 AM PST

While Augmented Reality (AR) can be a discrete channel, it excels as a channel enhancer. For Call Centers, AR can increase self-service actions, accelerate re-order, improve accuracy and shorten call times. This workshop begins with hands-on demos to allow attendees to experience first hand, AR’s call center potential and call center synergies. We will then detail how the advanced “gaming” behavior insights of AR can be transformed into Salesforce Platform Events and presented to Call Center Agents in the Salesforce Service Cloud Console.

Customer Experience

Connecting Customer Experience with Customer Data Platforms

  • Calendar Icon Thursday, November 21, 2019
  • Clock Icon 12:00 PM - 12: 45 PM PST

Capturing and using data has always been a challenge for marketers, who went from struggling to find it to sinking in a sea of disconnected information. Today, data itself is going through a huge shift — from the way, it’s managed, to how insights are inspired, to activation, trust, and consent – with new technologies, like customer data platforms (CDPs), emerging along the way. Join business leaders and industry experts for a discussion on the future of what data looks like for marketers, how changes will impact your strategy and separate perception from reality when it comes to technologies such as CDPs.

Our Success

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Highlights from Salesforce Dreamforce 2018

KLM Royal Dutch Airlines Transforms Customer Engagement Through AI Innovation

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Fiat Chrysler Automobiles Deepens Customer Loyalty Through Recall Transformation

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Mercer Accelerates Growth Through Sales Transformation

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