Marketing leadership in the digital economy

The TCS 2019 CMO Study: Reimagining the Brand Experience


Diminishing budgets and higher performance expectations are compelling visionary CMOs to transform their organizations into high-value marketing engines that deliver an extraordinary customer experience at every stage, from prospect to customer to brand advocate. Read this study to discover how more than 500 enterprise CMOs in North America and Europe are creating impactful brand experiences for their audiences using digital technologies, both right now and in the future, using personalization strategies that deliver customized, relevant messages across digital and non-digital channels.

Fuel design-led innovation


Realize the art of the possible by using design thinking and digital technologies to fuel marketing innovation. Discover how marketing leadership can leverage unconventional solutions and unlock new opportunities.

Win with digital business


Transform marketing with smarter martech adoption and implementation, and intelligent processes and operations. Build next-generation brand experiences and deliver marketing RoI.

Create the Agile marketing culture


Evolve your marketing strategies to make the most of shifts in consumer behavior. Use the Agile advantage, powered by analytics and automation to stay ahead of the curve.

Continue your journey


  • TCS at Pega World

    TCS at Adobe Summit 2019


    Tata Consultancy Services (TCS), an Adobe Global Alliance Partner, is a proud sponsor of the Adobe Summit, March 25- 28, 2019 in Las Vegas, NV, and the exclusive sponsor of the Summit Bash on March 27.

  • TCS at Gartner Marketing Symposium/XPOTM 2019


    Tata Consultancy Services (TCS) is a proud Premier sponsor of Gartner Marketing Symposium/XpoTM 2019. Join us at the event to gain exclusive insights into how you can plan your marketing strategy, backed by the perfect blend of creativity and digital technology to deliver success.