Marketing leadership

Marketing leadership in the digital economy

The TCS 2019 CMO Study: Reimagining the Brand Experience

Diminishing budgets and higher performance expectations are compelling visionary CMOs to transform their organizations into high-value marketing engines that deliver an extraordinary customer experience at every stage, from prospect to customer to brand advocate. Read this study to discover how more than 500 enterprise CMOs in North America and Europe are creating impactful brand experiences for their audiences using digital technologies, both right now and in the future, using personalization strategies that deliver customized, relevant messages across digital and non-digital channels.

Fuel design-led innovation

Realize the art of the possible by using design thinking and digital technologies to fuel marketing innovation. Discover how marketing leadership can leverage unconventional solutions and unlock new opportunities.

Win with digital business

Transform marketing with smarter martech adoption and implementation, and intelligent processes and operations. Build next-generation brand experiences and deliver marketing RoI.

Create the Agile marketing culture

Evolve your marketing strategies to make the most of shifts in consumer behavior. Use the Agile advantage, powered by analytics and automation to stay ahead of the curve.


Not just an App: Data Integration for Higher Connectivity, Loyalty & Engagement

Learn how an API-based mobile app for a life sciences leader is helping drive more personalized customer experiences by integrating data from digital channels and CRM systems.

Enhancing Quality of Customer Experience (CX) to Scale Digital Presence

Discover how a multinational media company rolled out their ‘first time right’ release with 65% automation and 95% compliance, improving business outcomes and reimagining CX.

Embracing Predictive Banking: Loan Growth with Next Best Action

Gain insights into how one bank is harnessing data with a Next Best Action approach to predict customer needs for personal loans and create a wealth of cross-selling opportunities.

Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’

Learn how intelligent automation elevates the role of employees in delivering seamless 'in the moment' experiences at every touchpoint in the customer journey.

The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA

Join our guest speakers from Forrester Research, USAA and our TCS expert to discover how to deliver the digital experience your customers demand.

Major Australian Financial Institution Transforms its ECM Landscape

Discover how an Australian financial institution implemented a robust cloud-based document management system for better performance, major cost savings and enterprise agility.

Transforming Capital Markets with the Power of Salesforce

Learn how a US bank leveraged Salesforce to strengthen relationship with corporate clients and investors and gained visibility and predictability into their business and revenue.

How Europe’s Most Social Airline is Charting CX Success through AI Innovation

Discover how Europe’s leading airline leveraged AI to delight customers with quick response times and faster issue resolution across social and other support channels.

Why Empathy & Emotion Must Drive Marketing Strategies

How can brands and marketing leaders inspire positive emotions through transparency, trust, and user choice? Focus on empathy is a must to drive better customer experiences.

The Personalization Paradox: Balancing Personalization and Privacy

How can your enterprise achieve personalization with data collection, being mindful of regulations and customer privacy? Finding the right balance is critical for brands.

Smarter Audience Targeting and Engagement with Machine Learning

Discover how Machine Learning can power smarter marketing with automation and insights and how a North American retailer realized a 32% increase in direct mail campaign responses.

Marketing Results Soar with Consistent Omni-Channel Experience

Hear a Finnish telecom’s story on creating seamless omni-channel experience with predictive analytics bringing 20-times increase in offers and 600% boost in email click throughs.

Connect the Dots: Integrated Programmatic Marketing for Financial Services Firms

How can banks and financial institutions deliver great experiences in a fragmented digital world? With an integrated, programmatic, and highly automated approach.

Drive Engagement and Trust with Smarter Content Marketing

Smart content marketing is critical for financial services. Surprised to hear that? That’s because truly useful content increases engagement with intangible, mystifying products.

What’s Your Reality? AR, VR & Bringing Personal Interactions to Digital Banking

How are VR and AR improving customer experience and closing the gap from in-branch banking to digital banking and how to overcome customer concerns on the technology’s adoption.

Enhancing Your Reality: Immersive Travel Experiences

Augmented, virtual and mixed realities offer exciting opportunities to create immersive travel experiences powerfully impacting inflight environment and services.

Blue & Bland: B2B/Enterprise Design (and How to Make It Better)

Why and how should a B2B enterprise invest resources to become design-centric? And how do you make design an integral part of your corporate culture and raise the bar?

You’re Not as Digital as You Think: Leveraging Technology-centric Marketing

Discover how MarTech can empower CMOs to fulfill their digital vision and change the game for the marketing function.

Making Meaning Out of 5G

Explore the value 5G can deliver to brands and customers. Content creators, broadcasters and service providers can derive immense value from 5G when designing such experiences.

Blockchain: A Money-maker for Marketers

Discover how CMOs can leverage blockchain along with ecosystems and blend life experiences to create new value, reimagine business model and foster disruptive innovation.

Harnessing Intelligent Automation to Transform Experiences: The M&S Story

Hear how Marks & Spencers created memorable customer experiences across channels with intelligent automation enabling cost savings and automating 85K+ call interactions a week.

How Demand Centers are Transforming B2B Marketing through Innovation

How can marketing leaders harness the digital technologies to drive data monetization and value creation for the enterprise and deliver innovation with B2B marketing strategies.

Marketing & Supply Chain are building Data-driven and Intelligent Enterprises

Discover how marketing and supply chain are leveraging data to reimagine customer experience and achieve innovation and business growth.

Data Privacy Regulations: The Impact on Marketing

Can marketers become the custodians of customer data, treading across data privacy and compliance while looking through data to unearth insights and deliver value for customers.

Intelligent Virtual Assistants: Paving the Way for CX Transformation

Attend this webinar to understand how AI/IVA, can change your customer service capability from scarcity to abundance not plaqued with human-intensive customer service issues.