TCS 2019 CMO Study

Captivating the Customer: How Top CMOs Are Personalizing the Brand Experience

In this Business 4.0 era, digital channels dominate the marketing ecosystem. To thrive in a competitive and dynamic marketing arena, the best CMOs know how to use digital technology effectively to create the ultimate customer experience.

The TCS 2019 Chief Marketing Officer (CMO) Study: “Innovating the Brand Experience Through Digital Transformation” reveals how more than 500 CMOs in North America and Europe are transforming their organizations into high-value marketing engines with personalized communications throughout the customer journey. Specifically, our analysis uncovers how top-performing marketers in B2B, B2C, or B2B2C enterprises are using or planning to use digital technologies like automation, analytics, and cloud platforms to deliver the most relevant communications for prospects and customers, every step of the way.

How Does Your Marketing Organization Rank?

The CMO study shares unique data collected across every industry – including retail, financial services, manufacturing, life sciences and consumer products – to help assess whether your organization ranks as a leader or follower in personalization among your peers. You also gain access to provocative insights into CMO priorities for 2020 – and beyond.

The CMO Study findings will be released throughout 2019 in easily consumed reports that correspond to the stages in the customer lifecycle, along with a comprehensive master report:

Sign up now to receive each report as they are released.

CMO Study Highlights: the Initial Findings

Discover highlights about how marketers are personalizing communications across the customer journey based on data from the TCS 2019 CMO Study initial findings report.

This infographic provides highlights about how marketers are personalizing communications across the customer journey based on data from the TCS 2019 CMO Study initial findings report.

This SlideShare gives highlights from TCS 2019 CMO Study Initial Findings report, including data about how marketers are personalizing communications across the entire customer journey.

CMO Study: Initial Findings Report

Companies in the digital marketing ecosystem (especially Facebook, Google and Amazon) have vast amounts of granular data about consumers and businesses. Find out in this initial report how pioneering CMOs are using artificial intelligence (AI)-infused analytics and other marketing technologies to identify potential customers and tailor messages that turn prospects into lifetime customers.

Stage 1 Awareness: Attracting the Digitally Distracted Prospect

“Attracting the Digitally Distracted Prospect” is based on our 2019 CMO Study findings. It uncovers how the top performing CMOs use, and plan to use, digital technologies in multiple communications channels in stage 1 (Awareness) of the brand experience to increase revenue, profitability and value to customers and prospects.

Check out this infographic with key highlights from the TCS CMO Study about how leading marketers are personalizing communications in the Awareness stage of the brand experience.

The data from the 2019 CMO study shows that all companies surveyed are involved in the awareness phase of the brand experience. However, there are missed opportunities. Get more info in this SlideShare.

Awareness Attracting the Digitally Distracted Prospect

The TCS 2019 Chief Marketing Officer Study

View Report

How Retailers are Digitally Personalizing Content to Create Market Awareness

Industry Report from the TCS CMO Study

View Report

How Travel, Transportation & Hospitality Companies Are Digitally Personalizing Content to Create Awareness

Industry Report from the TCS CMO Study

View Report

Stage 2 Conversion: Personalizing Content to Turn Prospects Into Customers

The 2019 TCS CMO Study Stage 2 condensed report, “Personalizing Content to Turn Prospects into Customers,” uncovers insights about how marketing leaders and followers differ when it comes to an effective strategy for personalized customer communications.  Discover what works and doesn’t work in the conversion stage of the brand experience.

This infographic provides key takeaways from the TCS 2019 CMO Study about how leading marketers personalize communications in the Conversion stage of the brand experience.

The data from the 2019 CMO study shows that most companies are active in the Conversion phase of the brand experience. Discover who are the strongest performers in this SlideShare.

Personalizing Content to Turn Prospects into Customers

The TCS 2019 Chief Marketing Officer Study

View Report

How Financial Firms Personalize Content to Convert Prospects into Customers

Industry Report from the TCS CMO Study

View Report

How Media, Entertainment and Information Companies are Personalizing Content to Convert Prospects into Customers

Industry Report from the TCS CMO Study

View Report

Stage 3 Support: Interacting Digitally to Become Invaluable Customer Advisers

The 2019 TCS CMO Study Stage 3 condensed report, “Interacting Digitally to Become Invaluable Customer Advisers,” reveals what leading digital marketers do to personalize messaging that supports new customers and provides the most value while uncovering data about how the purchased products/services are being used. Find out whether your organization is ahead of the curve or lags behind the rest.

This infographic provides key takeaways from the TCS 2019 CMO Study about how leading marketers personalize communications in the Support stage of the brand experience.

The data from the 2019 CMO study shows the least amount of engagement in the post-sales Support phase of the brand experience, a missed opportunity for marketers. See more data points in this SlideShare.

Interacting Digitally to Become Invaluable Customer Advisers

The TCS 2019 Chief Marketing Officer Study.

Stage 4 Retention: Using Analytics to Predict What Customers Need Next

The Stage 4 Retention stage examines the top six insights from the 2019 CMO study that uncovers how the best marketers use analytics to retain customers. In addition, the report highlights missed opportunities from not leveraging customer data, which can provide in-depth insights about their behavior and challenges as well as enable effective cross-selling, upselling and repeat business.

This infographic provides highlights from the 2019 TCS CMO Study about how marketers are personalizing communications in the Retention stage of the customer journey.

The data from the 2019 CMO study shows less engagement with marketers in the Retention phase of the brand experience. Marketers are missing out on the opportunity to nurtur and, better understand customers and leverage that data. See more data points in this slideshare.

Using Analytics to Predict What Customers Need Next

The TCS 2019 Chief Marketing Officer Study.

The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study

Learn more

Focus of Our New CMO Study: Keeping the Customer Mesmerized through Digitally Personalized Brand Experiences

Learn more

Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization

Learn more

Why Digital Marketers Should Be More Active in Customer Support

Learn more

Sign up now to receive the master report as it is released.

To remove your details from our database click here.
Read our Privacy Policy.