Business 4.0 Institute

The Business 4.0 Institute delivers essential, research-based insights for successful enterprise transformation.

TCS 2019 CMO Study

The TCS 2019 Chief Marketing Officer (CMO) Study: “Innovating the Brand Experience Through Digital Transformation” reveals how more than 500 CMOs in North America and Europe are transforming their organizations into high-value marketing engines with personalized communications throughout the customer journey. Specifically, our analysis uncovers how top-performing marketers in B2B, B2C, or B2B2C enterprises are using or planning to use digital technologies like automation, analytics, and cloud platforms to deliver the most relevant communications for prospects and customers, every step of the way.

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The Digitally Personalized Brand Experience: Welcome to the TCS Chief Marketing Officer Study

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Focus of Our New CMO Study: Keeping the Customer Mesmerized through Digitally Personalized Brand Experiences

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Avoiding “Creepy” by Balancing the Risks and Rewards of Personalization

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Why Digital Marketers Should Be More Active in Customer Support

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TCS 2020 CIO STUDY

The TCS 2020 Chief Information Officer Study seeks answers to central questions facing 1,010 information and technology executives across 11 industries in North America and Europe: How are they helping their enterprises navigate a complex and fast-evolving digital landscape? Where are their companies focusing their digital initiatives? What traction have they gained this decade from those efforts?

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Transform Your Cybersecurity as You Digitally Transform Your Company

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Winning in the New World of Digital Ecosystems: Discerning the CIO Perspective

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The CIO’s Critical New Role: Digital Ecosystem Navigator

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CIOs View the Cloud as Their Most Critical Technology

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The CIO’s Role in Building a Cognitive Business

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Three Ways to Secure Your Automated Machines

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TCS 2020 CFO STUDY

The TCS 2020 CFO Study “How future-ready CFOs are driving real-time business performance” examines the responses from future-focused CFOs in large enterprises in the United States, Canada, Germany, the UK, and the Netherlands to explore this and other topics.

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Why Better FP&A Solutions Are on Many CFO Wish Lists

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Why Real-Time Business Is a Team Sport

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The Digital Reinvention of the Finance Department

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Perspectives

Perspectives is TCS’ thought leadership management journal we have published since 2009 for senior business executives. You’ll find dozens of articles, both timely and timeless, from TCS experts on a range of digital transformation topics: from business model evolution, digital product and service innovation, and digital marketing, to how technologies like artificial intelligence, cloud computing, the Internet of Things, and analytics are revolutionizing businesses.