TCS at Adobe Summit 2019

Experience marketing innovation

Calendar IconMarch 25 - 28, 2019
Drop Pin IconLas Vegas, NV

Brands aren’t surviving on age-old promises of trust and quality alone. The most successful brands are constantly reestablishing their traditional identity – extending them with the promises of innovation and cultural affinity – through curated, iconic and ever-engaging brand experiences.

These memorable customer experiences require the coming together of multiple elements – from marketing content to analytics and commerce to CRM technologies – and Adobe products and solutions are taking these experiences to the next level.

Tata Consultancy Services (TCS), an Adobe Global Alliance Partner, is a proud sponsor of the Adobe Summit, March 25- 28, 2019 in Las Vegas, NV, and the exclusive sponsor of the Summit Bash on March 27.

Join us at the show. Discover what makes great brands great!

TCS at Adobe Summit

  • Refinitiv

    Award winning journey to a personalized digital customer touch point

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    • Calendar Icon
      Tues, March 26, 2019
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      02:30 PM - 03:30 PM

    Customer Speaker(s)

    • User Icon Keith Ricke, Global Head, Digital & Business Technology, Refinitiv

    TCS Speaker(s)

    • User Icon Praveen Agrawal, Client Partner, TCS

    Refinitiv and Tata Consultancy Services (TCS) share their experience in modeling a customer self-service intelligent touch point that is built on Adobe Experience Cloud leveraging location independent agile. This digital platform is a single front door to Refinitiv’s products and services and provides a personalized experience to customers. The portal enables customers to quickly find out about Refinitiv’s offerings, demos, free trials, training and service requests. More customers are accessing the digital platform via mobile devices, allowing them to be faster. This is creating a new level of engagement, trust and delight with Refinitiv’s customers.



  • Aerospace

    Revolutionizing the Aerospace Industry with Adobe Commerce and Blockchain

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      Thu, March 28, 2019
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      02:00 PM - 02:30 PM

    Customer Speaker(s)

    • User Icon Lisa Butters, General Manager, Honeywell - GoDirect Trade

    TCS Speaker(s)

    • User Icon Thakur Khushalani, Relationship Manager, Tata Consultancy Services Ltd

    In a world fueled by e-commerce, less than 2% of all used aerospace parts transactions are conducted online. Honeywell is revolutionizing the aerospace parts industry with GoDirect Trade, the industry’s first true B2B e-commerce marketplace, built using Magento, in partnership with Tata Consultancy Services (TCS). GoDirect Trade enables customized seller storefronts and uses blockchain technology to manufacture trust between the buyer and seller. It is modernizing the way buyers and sellers connect, view and purchase aerospace parts. Join this session to discover how Honeywell is propelling disruptive innovation by enabling the seamless purchase of aerospace parts, improving fulfillment times and providing the aviation industry with a trusted experience.

  • TCS

    Gear up for a game-changing experience

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      The Community Pavilion, Booth 737
    • Calendar Icon
      Tues, March 26 – Thurs, March 28
    • Clock Icon
      All day

    Enjoy the immersive and interactive TCS New York City Marathon game at the Community Pavilion. In this kiosk-based Marathon City game, exercise by running on specially designed controller mats. Choose your favorite avatar and compete with friends and colleagues to see who can sprint the fastest and get ahead on the leaderboard. Conceptualized, designed and developed by our TCS Interactive team, the game includes a functional wheelchair trainer controller, making this the most inclusive experience.

Adobe Summit Bash 2019

TCS is the Exclusive Sponsor of the
Adobe Summit Bash 2019

Wednesday, March 27

Refinitiv and Tata: Partnering to drive our business forward

We spoke with Rajesh Gopinathan, CEO and Managing Director of Tata Consultancy Services (TCS) and John Finch, Chief Information Officer of Refinitiv at the World Economic Forum 2019 at Davos, Switzerland to hear their views around the partnership.

Digital Experience Reimagined

TCS Interactive and Adobe combine strengths to reimagine customers’ digital experiences.

Continue your journey

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