TCS at Adobe Summit 2019

Experience marketing innovation

Calendar IconMarch 25 - 28, 2019
Drop Pin IconLas Vegas, NV

Brands aren’t surviving on age-old promises of trust and quality alone. The most successful brands are constantly reestablishing their traditional identity – extending them with the promises of innovation and cultural affinity – through curated, iconic and ever-engaging brand experiences.



These memorable customer experiences require the coming together of multiple elements – from marketing content to analytics and commerce to CRM technologies – and Adobe products and solutions are taking these experiences to the next level.

Tata Consultancy Services (TCS), an Adobe Global Alliance Partner, is a proud sponsor of the Adobe Summit, March 25- 28, 2019 in Las Vegas, NV, and the exclusive sponsor of the Summit Bash on March 27.

Join us at the show. Discover what makes great brands great!


  • Refinitiv

    Award winning journey to a personalized digital customer touch point

    • S939
    • Venetian - Toscana 3610 (Level 3)
    • Tues, March 26, 2019
    • 02:30 PM - 03:30 PM

    Customer Speakers

    • User Icon Keith Ricke, Global Head, Digital & Business Technology, Refinitiv

    TCS Speaker

    • User Icon Praveen Agrawal, Client Partner, Tata Consultancy Services

    Refinitiv and Tata Consultancy Services (TCS) share their experience in modeling a customer self-service intelligent touch point that is built on Adobe Experience Cloud leveraging location independent agile. This digital platform is a single front door to Refinitiv’s products and services and provides a personalized experience to customers. The portal enables customers to quickly find out about Refinitiv’s offerings, demos, free trials, training and service requests. More customers are accessing the digital platform via mobile devices, allowing them to be faster. This is creating a new level of engagement, trust and delight with Refinitiv’s customers.

  • Honeywell

    Revolutionizing the Aerospace Industry with Adobe Commerce and Blockchain

    • S940
    • Venetian - Marcello 4505 (Level 4)
    • Thu, March 28, 2019
    • 02:30 PM - 03:30 PM

    Customer Speakers

    • User Icon Lisa Butters, General Manager, Honeywell - GoDirect Trade

    TCS Speaker

    • User Icon Thakur Khushalani, Relationship Manager, Tata Consultancy Services

    In a world fueled by e-commerce, less than 2% of all used aerospace parts transactions are conducted online. Honeywell is revolutionizing the aerospace parts industry with GoDirect Trade, the industry’s first true B2B e-commerce marketplace, built using Magento, in partnership with Tata Consultancy Services (TCS). GoDirect Trade enables customized seller storefronts and uses blockchain technology to manufacture trust between the buyer and seller. It is modernizing the way buyers and sellers connect, view and purchase aerospace parts. Join this session to discover how Honeywell is propelling disruptive innovation by enabling the seamless purchase of aerospace parts, improving fulfillment times and providing the aviation industry with a trusted experience.

Gear up for a game-changing experience


Enjoy the immersive and interactive TCS New York City Marathon game at the Community Pavilion. In this kiosk-based Marathon City game, exercise by running on specially designed controller mats. Choose your favorite avatar and compete with friends and colleagues to see who can sprint the fastest and get ahead on the leaderboard. Conceptualized, designed and developed by our TCS Interactive team, the game includes a functional wheelchair trainer controller, making this the most inclusive experience.

Tues, March 26 – Thurs, March 28 | All day
The Community Pavilion, Booth 737

Adobe Summit Bash 2019


TCS is the Exclusive Sponsor of the
Adobe Summit Bash 2019

Wednesday, March 27

Continue your journey


  • Marketing Leadership in the Digital Economy


    Marketing innovation, brand experience, personalization, martech strategies and delivering the returns on marketing investment lead the priority list for CMOs today. A constantly evolving technology landscape, shifting consumer preferences and behaviors, and increasingly stringent regulatory mandates have introduced new variables in the marketing equation.

  • Digital Leadership for Future-ready Enterprises


    With digital technologies, people, processes, products and platforms now connect, communicate and act seamlessly with each other, creating previously unforeseen ecosystems and business models. For Chief Information Officers (CIOs), Chief Data Officers (CDOs) and technology leaders, this new world opens up extraordinary possibilities.