Travel/hospitality/airlines, telecommunications, banking/financial services and high tech companies rated higher on Big Data spending in 2012 than the other sectors that we surveyed (by median spending), as shown in Exhibit III-1.1
Travel/hospitality/airlines companies spent a median $25 million/company, as did telecom companies. High tech companies’ median spending per company was $17 million. Banking/ financial services companies’ median spending was $19.3 million per company.
On the opposite end of the spectrum were life sciences companies ($4.7 million) and energy & resources firms ($2.5 million).
Exhibit III-1: Per-Company Spending on Big Data by Global Industry
Q14 : Median Spending Per Company on Big Data in 2012 by Industry (in $ millions)
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Big Data Study Findings: Global Industries
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Return on Investment – Expectation by Industries
- In two of our 12 industries media & entertainment and consumer goods, we had low numbers of IT or analytics managers who answered this question. We have, therefore, not reported their figures. [↩]