Spending on Big Data, the technology that enables it and the people who analyze the information are, of course, not an end unto themselves. Slicing and dicing huge volumes and varieties of digital data can keep data scientists busy for days or even weeks. But if the insights they derive do not provide useful guidance – or if business managers don’t utilize that guidance – all that spending is futile.
That is why we wanted to know whether Big Data is improving decisions and having a beneficial impact. To find out, our survey first asked participants whether their initiatives had improved decision-making in the business. The answer for the clear majority – 80% – was indeed yes. The lowest percentage of improvement in decision making was in the U.S. (77%) while the highest was in Latin America (86%). (See Exhibit II-5.)
Exhibit II-5: How Many Companies are Making Better Decisions?
Q6: Percentage of Companies whose Big Data Initiatives have Improved Decision-making
On a country basis, U.K. companies reported a relatively lower percentage: 73%. Dutch companies reported the highest percentage: 91%. (See Exhibit II-6)
Exhibit II-6: By Country, Percentage of Companies Where Big Data is Improving Decisions
Q6: Percentage of Companies whose Big Data initiatives have improved Decision-Making
The countries with the highest percentage of Big Data initiatives were also the ones with the lowest percentage of improved decision-making. One interpretation: Companies that are newer to Big Data achieve greater impact.
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