The Road to Reimagination:

The State and High Stakes of Digital Initiatives

TCS Global Trend Study – July 2014

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Our extensive data on the digital initiatives at over 800 major companies provided numerous insights on their strategies, impacts, investments, and future plans

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Companies in the four regions of the world that we studied are often quite different in the way they use digital technologies to interact with their customers

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Our research found that companies in certain industries are racing faster than others to reach digital maturity

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Leaders leverage the Digital Five Forces; followers’ initiatives tend to focus on only one – this study has helped identify patterns that distinguish the digital leaders from the followers

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To understand how organizations were using digital technologies to strengthen their bonds with customers, we surveyed executives across industries

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Enterprises must reimagine themselves for the Digital Consumer Economy. TCS urges businesses to embrace Digital Reimagination, following launch of latest Global Trend Report

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Key Findings

Our extensive data on the digital initiatives at over 800 major companies provided numerous insights on their strategies, impacts, investments, and future plans

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Regions

Companies in the four regions of the world that we studied are often quite different in the way they use digital technologies to interact with their customers

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Industries

Our research found that companies in certain industries are racing faster than others to reach digital maturity

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Digital Success

Leaders leverage the Digital Five Forces; followers’ initiatives tend to focus on only one – this study has helped identify patterns that distinguish the digital leaders from the followers

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Methodology

To understand how organizations were using digital technologies to strengthen their bonds with customers, we surveyed executives across industries

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