Regions of The World

Overview

Because market discussions on how companies use IoT technologies can be broad level and confusing, and because these technologies can be used in just about every nook and cranny of a business, we created four high-level categories of IoT business usage based on the aspects of a business that can be tracked.

Four Core Business Areas for Applying IoT Technologies

Exhibit II-2: Four Core Business Areas for Applying IoT Technologies

  • Across the world, the most frequent way that companies use IoT technologies to track customers is through mobile apps
  • Sensors and other digital devices used in production lines and distribution operations are the second most frequent way IoT technologies are used
  • About one-quarter have installed digital technologies such as sensors in their products to send data to their company on how those products are performing in the field
  • A similar percentage have installed digital technologies such as sensors and digital cameras at the locations in which they do business with customers
  • About one in seven companies tracks customers through wearable digital devices