Key Findings

Mobile apps are the most commonly used IoT technologies

Almost 50% of the companies track customers through mobile apps, making this the most common approach to using the IoT. Next, about 45% use it to track products as they move through production and distribution. Only about one quarter of companies track the products they sell to customers through embedded sensors. About the same percentage use IoT technologies to track what customers are doing on their premises – their stores, branches, and so on.