Key Findings

Companies using IoT technologies increased revenue by 16% in 2014

Companies with IoT programs in place reported an average revenue increase of 16% in 2014, in the areas of business where IoT initiatives were deployed. In addition, about 9% of firms had an average revenue increase of more than 60%. The biggest product and process improvements reported by companies were more customized offerings and tailored marketing campaigns, faster product improvements, and more effective customer service (in part, by being able to identify product problems before customers knew about them).