TCS GenY Survey 2013-14

TCS GenY Survey 2013-14

The TCS GenY survey was undertaken during the nationwide TCS IT Wiz program held between July to December 2013, across 14 Indian cities – Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Kochi, Kolkata, Lucknow, Mumbai, Nagpur and Pune, with a total base of 18,196 high school students aged 12-18. The primary data was collected from the participants by means of a questionnaire at each of the locations.


TCS GenY Survey 2013-14 (PDF, 8.7 MB) 


Survey Highlights:


  • Mini Metro teenagers lead metros in adopting digital lifestyles
  • Social trends
    • Facebook is the most preferred social networking playground, 76% have an account (it was 86% in 2012)
    • 48% of the urban teenagers post on Facebook once in every three days
    • 53% of high school students have more than 120 friends, whereas 60% have over 120 friends in mini metros
    • Google+ is becoming popular, Orkut is history
    • Twitter is complex, therefore not popular
    • 87% of the high school students think social media has made them aware of current affairs
  • Gadgets & net surfing habits
    • 9 out of 10 urban teenagers have phones
    • Tablets are as popular as mobile phones both in metro & mini metros
    • Cyber cafes are dead in metros
  • Online trend
    • 7 out of 10 urban teenagers shop online
    • They have moved from buying movie tickets to high value items