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Marc Lhermitte

Marc Lhermitte

Partner, EY Advisory, France

“There is greater wariness on the part of Europe’s business leaders as to social media”

I think it’s noteworthy that no parts of the social media industry have been born in Europe, with much of it originating in the US and out of that culture. Being adjacent to the evolution of such technologies has no doubt made US businesses and corporate culture much more familiar with that sphere, and I do think this plays a role in the way European companies relate to social media.

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