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Pursuing Employment

PURSUING
EMPLOYMENT

Generation Direct actively use social to seek employment - how would you support them?

“This research paints a very clear picture of Generation Direct: an empowered generation accelerating their prospects through active use of social media.”

Two-thirds of young European jobseekers who have used social media to find a new job opportunity found it useful (66%), and 43% of European students feel that social media has improved their prospects of finding a job post-education. Our survey found that young people are, in essence, reaching out to their online peer network in a digital ‘word-of-mouth’ campaign. Generation Direct are successfully using social media to circumnavigate traditional employment processes, accessing work opportunities directly and helping to tackle the unemployment challenge in Europe.

To read more about the rise of social media in business

BROWSE CHAPTERS

 

EUROPEAN LEADERS THOUGHTS ON PURSUING EMPLOYMENT

 


Patrick Thomas
Chairman and CEO, Covestro
Germany
”Young people want to feel part of the company they work for.”


Ilaria Maselli
Research Fellow, CEPS

”This makes it a natural place for them to seek employment.”


Xavier Estéve
Career Office, College of Europe
Belgium
”Social media is playing a growing role for students to find a position or to start with a new enterprise.”


Mary Kunnenkeril
Director, Three Hands
UK

“Business and young people can learn from one another.”