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Geographical Divide

GEOGRAPHICAL
DIVIDE

Creativity in the South, constraint in the North. What can social media teach us about Europe?

“There is a distinct geographical divide in use of social media.”

As highlighted throughout the report, a significant geographical divide appears in both the use of social media, and attitudes towards it among young Europeans. Spain emerges as a particularly engaged and optimistic country (see graphs), but one where young people may also be using social media to fill gaps left by education or to manage in a challenging jobs market. Countries in Eastern and Southern Europe present a similar picture, while Germany and Nordic countries show the opposite.

To read more about the rise of social media in business

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EUROPEAN LEADERS THOUGHTS ON GEOGRAPHICAL DIVIDE

 

William Akerman
Founder and MD
MyKindaFuture, UK
”I believe that social media can boost our businesses.”