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Driving Growth

DRIVING
GROWTH

Generation Direct are successful
users of social media to improve their businesses…

“Generation Direct are at the forefront of demanding a new economy of digitally-led, socially-enabled start-ups.”

This research has shown that social media functions as an important enabler for young entrepreneurs, both as a means of engagement and also as a direct contributor to their economic success.

Connecting entrepreneurs to finance – Generation Direct has realised that social media gives them the freedom to circumvent traditional banks and receive funding straight from investors: in fact, seven in ten say they use social media to attract potential investors (70%).

To read more about the rise of social media in business

BROWSE CHAPTERS

EUROPEAN LEADERS THOUGHTS ON DRIVING GROWTH

 


Gavin Perera-Betts
Executive Director, NEST
UK
“Social media marketing allows young entrepreneurs to reach a large audience with low advertising costs”


Peter Todd
Dean of HEC Paris
France
“The world’s largest peer-to-peer lending platform would not exist without today’s social media technologies and culture”


Philippe Vanrie
CEO
European Business & Innovation Centre
”For new start-up companies, SMEs and entrepreneurs, creating brand awareness.”


Ilhan Kyuchyuk
MEP, Bulgaria

”For new start-up companies, SMEs and entrepreneurs.”