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At Work

AT
WORK

Happy and productive employees don't exist by accident. Challenge your perceptions on social media.

“Since the arrival of Facebook more than a decade ago, there has been a ‘love-hate’ relationship between social media and the workplace.”

Indeed, at the peak of workplace anxiety in 2011, half of employees in Britain said they had been banned by their employers from using Facebook and other social networking sites in their offices. This is now outdated though, supressing the natural inclinations of Generation Direct. By embracing this change and taking ownership of the way social media is managed in the workplace, there is an opportunity for businesses to keep employees productive and satisfied in equal measure.

The young employees surveyed by this research demonstrated a clear understanding of this symbiotic relationship, seeing social media as a useful and collaborative tool in the workplace.

To read more about the rise of social media in business

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EUROPEAN LEADERS THOUGHTS ON AT WORK

 


Bill Liao
Co-founder
non-profit CoderDojo clubs
”Young people want business leaders to communicate more via social media.”


Mikko Vastela
CIO, LähiTapiola Group
Finland
”Social media is rapidly gaining traction in professional use.”


John Higgins
Director General
DIGITALEUROPE
”Business leaders aren’t yet using social media enough.”


Marc Lhermitte
Partner
Head of EY’s ILAS European Network
“There is great wariness to social media on the part of Europe’s business leaders.”