Which Industries Use More Unstructured Data?


Big Data Study -Which industries use unstructured data?We found that some industries are much heavier users of unstructured data and externally sourced data that has more recently flooded into the digital veins of corporate IT networks.

When it came to the use of structured and unstructured data, media and utility companies reported using the highest percentages of unstructured or semi-structured data (and thus the lowest percentage of structured data). In fact, both industries indicated that about two-thirds of their data was unstructured or semi-structured. In comparison, retailers, travel/hospitality/airlines and energy & resources companies had the highest percentage of structured data – all at least 60%. (See Exhibit III-3)

Exhibit III-3: Industry Comparisons on Structure of Data

Q8: Mean Estimated Percentage of Structured, Unstructured and Semi-Structured Data, Across Big Data Initiatives of All Companies

Exhibit III-3: Industry Comparisons on Structure of Data |Q8:   Mean Estimated Percentage of Structured, Unstructured and Semi-Structured Data Across Big Data Initiatives of All Companies

When it came to the percentage of data sourced internally compared to the percentage of data sourced externally, the companies with the greatest mix of external data were from high tech (36%), telecom (35%), heavy manufacturing (32%), and insurance (32%). At the other end were the media & entertainment industry (only 17% of data was sourced externally) and consumer goods (with 20% of data sourced externally). (See Exhibit III-4)

Exhibit III-4: Industry Comparisons on Sources of Data ( Internal vs. External) 

Q9:   Mean Estimated Percentage of Data from Internal or External Sources Across Big Data Initiatives of All Companies

Exhibit III-4: Industry Comparisons on Sources of Data ( Internal vs. External) |Q9:   Mean Estimated Percentage of Data from Internal or External Sources Across Big Data Initiatives of All Companies

 

 



Big Data Study Findings: Industries
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