Big Data Study Findings: Business Function

 

Sales and Marketing Get More of the Big Data Budget: Big Data Findings: Business Function

Big Data Study Findings: Business Function

 

Highlights:

  • Sales and marketing get the biggest shares of the Big Data pie
  • However, finance and logistics expect the highest ROI on Big Data
  • Eight business functions vary significantly in where they see the benefits from Big Data – and the biggest challenges they face in gaining those benefits


Big Data Study Findings: Business Functions
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