Across all four regions of the world that we surveyed, 53% of the 1,217 companies said they had undertaken at least one Big Data initiative in 2012. The U.S. was the leader among regions in Big Data use. Of the four regions surveyed, this region had the highest percentage of companies that reported at least one Big Data initiative in 2012: 68%. Only a third of the U.S. companies said they didn’t have even one Big Data initiative. (See Exhibit II-1).
Exhibit II-1: North American Companies are More Likely to have Big Data initiatives
Q6-1: Percentage of Companies (by Region) With Big Data Initiatives in 2012
Of the 53% of companies with Big Data initiatives in 2012 (643 in all), the Asia-Pacific region had the lowest percentage (particularly Australia and Japan) at 39%. A slight minority (45%) of European countries said they undertook Big Data initiatives. And about half of the Latin American survey respondents were in this game. A country-by-country analysis revealed a number of differences. A high percentage of Indian (70%) and Mexican (68%) companies reported Big Data initiatives. (See Exhibit II-2).
Exhibit II-2: US, India, UK and Mexican Companies are More Likely to Have Big Data Initiatives
Q6-1: Percentage of Companies by Country With Big Data Initiatives in 2012
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